Matcha Souvenirs From Japan: Sweets at 12 of 15 Tea Brands
On 19 October 2026 we looked at the online shops of the 15 brands in our list of matcha brands and shops in Japan. 12 have a sweets section: Marukyu Koyamaen, Nakamura Tokichi, Gion Tsujiri, Itohkyuemon, Fukujuen, THE MATCHA TOKYO, Tsuen, Jugetsudo, Saijoen, Hoshino Seichaen, Morihan and Nanaya. Ippodo, Kanbayashi Shunsho and Horii Shichimeien sell tea, so from them you take home matcha in a tin or bag.
The drawing below sums up the count. Every price in this article comes from an official shop or product page.
For each brand we wrote down up to 8 matcha sweets. That gave 63 sweets with a listed price. 40 of the 63 say the price includes tax, and those 40 are the base for the price range and the median. We left out bulk boxes and sale prices. We also do not rank taste, so this guide tells you what each brand sells, in what size, and for how much.
The table shows which brands sell sweets and how many we noted for each one.
| Brands | Has sweets | Sweets noted |
|---|---|---|
| Saijoen, Morihan | Yes | 8 each |
| Itohkyuemon, Fukujuen | Yes | 7 each |
| Gion Tsujiri, Jugetsudo | Yes | 6 each |
| Nakamura Tokichi, Hoshino Seichaen | Yes | 5 each |
| Marukyu Koyamaen, Nanaya | Yes | 4 each |
| THE MATCHA TOKYO | Yes | 2 |
| Tsuen | Yes | 1 |
| Ippodo, Kanbayashi Shunsho, Horii Shichimeien | No | None |
| All 15 brands | 12 of 15 | 63 |
Three brands in the table, Marukyu Koyamaen, THE MATCHA TOKYO and Hoshino Seichaen, print no tax wording next to their prices. We show those prices as the shop lists them. The other brands mark most prices as including tax.
Matcha KitKat in Japan: flavours, prices and gift shops
Nestlé Japan’s KitKat site lists 4 matcha KitKats. Two come in 10-piece packs: Koi Matcha and Itohkyuemon Uji Matcha. Two come in 9-piece packs: Ito En Matcha Latte and Ito En Matcha Chocolat. The Nestlé Japan KitKat Koi Matcha product page gives the pack size but no price. The pages for the other three show no price either.
For the Uji Matcha KitKat, the Nestlé Japan KitKat regional gift line page files it under gotouchi, the regional gift line. That page also shows no price.
The only price we found sits on the tea house’s side. The Itohkyuemon online shop Uji Matcha KitKat listing shows the 10-piece box at 1,080 yen with tax. On 19 October 2026 the same listing was marked 在庫切れ (zaiko-gire, out of stock) and said sales had ended.
Itohkyuemon is an Uji tea house with 5 shops in Uji and Kyoto city in our Itohkyuemon shop hours and matcha prices page. Its Uji main store opens 10:00 to 18:00, and it also has a shop at Kyoto Station.
Nestlé Japan’s own online store sells only the custom KitKat Original service, where you order a box with your own design. The regular matcha packs are not on it.
The drawing below puts the three KitKat facts side by side: 4 flavours with no prices, one price from Itohkyuemon, and 4 gift shops.
The Nestlé Japan KitKat Gift Shop locations page lists 4 KitKat Gift Shops. Nestlé says they stock both its regional souvenir series and its standard KitKat line. Each shop follows the closing days of the mall or department store it sits in.
- Rinku: inside Rinku Premium Outlets in Izumisano, Osaka Prefecture, 10:00 to 20:00.
- Namba Marui: in the Namba Marui department store in Osaka, 11:00 to 20:00.
- Keio Shinjuku: in the Keio department store at Shinjuku, Tokyo, 10:00 to 20:00.
- Yokohama World Porters: in the Yokohama World Porters mall, 10:30 to 21:00.
Matcha sweets from Uji and Kyoto tea houses
Six tea houses from Uji and Kyoto sell boxed matcha sweets on their own websites. The table lists 9 of them with the product name as the shop writes it. Show the name to staff or match it on the shelf.
| Brand | Sweet | Size | Price |
|---|---|---|---|
| Marukyu Koyamaen | 宇治抹茶ゆうげん クリームロール | 10 pieces | ¥1,512 (price as listed) |
| Marukyu Koyamaen | おうす飴 | 70 g | ¥540 (price as listed) |
| Nakamura Tokichi | 生ちゃこれーと［抹茶］ | 20 pieces | ¥1,400 with tax |
| Nakamura Tokichi | 小柄ようかん詰合せ［抹茶］ | 5 pieces | ¥2,280 with tax |
| Gion Tsujiri | つじりの月 9枚入 | 9 pieces | ¥1,296 with tax |
| Gion Tsujiri | 抹茶生だいふく 6個入 | 6 pieces | ¥2,300 with tax |
| Itohkyuemon | 宇治抹茶生チョコレート 16粒入 | 16 pieces | ¥1,393 with tax |
| Fukujuen | FUKUCHA 宇治抹茶ティナンシェ 5個入 | 5 pieces | ¥1,350 with tax |
| Tsuen | 挽茶羊羹 | 360 g | ¥1,296 with tax |
Marukyu Koyamaen does not say whether its prices include tax, so its two rows show the price as listed. Its cream roll comes in a box of 10 wrapped pieces at 1,512 yen. Its おうす飴 candy costs 540 yen for 70 g, the same price and weight as the 抹茶飴 candy from Nakamura Tokichi. Marukyu Koyamaen has 2 shops in Uji and Kyoto city, listed on our Marukyu Koyamaen shops and prices page.
Nakamura Tokichi marks every price as including tax. Its 生ちゃこれーと comes in a box of 20 pieces for 1,400 yen, and its small yokan set of 5 pieces costs 2,280 yen. The brand has 9 shops in Uji, Kyoto city, Tokyo and Osaka, and our Nakamura Tokichi shop list gives the hours for each. Its main store is in Uji.
The Gion Tsujiri official online shop sweets page prices つじりの月 at 1,296 yen for 9 pieces. Its matcha nama daifuku costs 2,300 yen for 6. Gion Tsujiri runs 5 shops and cafes in Kyoto city, Tokyo and Osaka. Its Kyoto Station Hachijo-guchi shop opens 8:30 to 21:00. Our Gion Tsujiri shops page has the rest.
The Itohkyuemon official online shop sweets page lists the matcha nama chocolate in a 16-piece box at 1,393 yen with tax. All 7 sweets we noted there are marked with tax, from 630 to 1,590 yen.
Fukujuen shows two numbers next to some prices. Its FUKUCHA tea financier box of 5 costs 1,350 yen with tax, beside a pre-tax figure of 1,250 yen. Fukujuen also has a shop at Kansai International Airport, which is on our Fukujuen shop and prices page.
Tsuen, a tea house in Uji, sells a 360 g matcha yokan bar for 1,296 yen with tax. Its main shop opens 10:30 to 17:30 every day. To get to Uji, take the JR Miyakoji Rapid from Kyoto Station. Our Kyoto to Uji train page puts the trip at 17 min and 240 yen.
These are the prices on each brand’s online shop. A shop counter can price a box differently, so read the label before you pay.
Matcha sweets from Tokyo, Shizuoka, Nishio and Yame brands
Six more brands sell matcha sweets online. Jugetsudo and THE MATCHA TOKYO sell in Tokyo. Morihan has a Tokyo shop. Nanaya is a Shizuoka brand, and Saijoen and Hoshino Seichaen come from the Nishio and Yame tea areas. This table lists 7 of their matcha sweets.
| Brand | Sweet | Size | Price |
|---|---|---|---|
| Jugetsudo | 抹茶フィナンシェ（5個 箱入） | 5 pieces | ¥1,500 with tax |
| Jugetsudo | 濃厚 抹茶ラングドシャ（12枚） | 12 pieces | ¥1,700 with tax |
| THE MATCHA TOKYO | MATCHA GUMMY × 2 packs | 2 packs | ¥860 (price as listed) |
| Morihan | 森半 抹茶大福 [8個入り] | 8 pieces | ¥2,311 with tax |
| Nanaya | 静岡抹茶リーフパイ(1箱8枚入) | 8 pieces | ¥1,300 with tax |
| Aiya (Saijoen) | 抹茶バターサンド 4個 箱入り | 4 pieces | ¥1,280 with tax |
| Hoshino Seichaen | 【星ん子】星の抹茶ようかん〈スティック〉６ヶ箱入 | 6 pieces | ¥1,598 (price as listed) |
Jugetsudo sells through Maruyama Nori. Its matcha financier box of 5 costs 1,500 yen, and its rich matcha langue de chat costs 1,700 yen for 12. THE MATCHA TOKYO sells its matcha gummy as 2 packs for 860 yen and does not state tax. The brand runs cafes in Tokyo and at Fukuoka Airport, listed on our THE MATCHA TOKYO cafes page.
The two ends of the price range sit in this group. The most expensive sweet priced with tax is Nanaya’s PREMIUM MATCHA 7 chocolate sticks, 16 pieces for 3,024 yen. The cheapest is Saijoen’s 抹茶ラスク, one bag of 2 pieces for 230 yen. The chart shows both next to the median of 1,310 yen.
| Item | Value | Note |
|---|---|---|
| Lowest: Saijoen rusk | 230 yen | 1 bag of 2 pieces |
| Median of 40 sweets | 1310 yen | |
| Highest: Nanaya sticks | 3024 yen | 16 pieces |
Morihan prices its matcha daifuku at 2,311 yen for 8. Nanaya shows each price before tax with the price with tax in brackets. Its Shizuoka matcha leaf pie box of 8 is 1,300 yen with tax, or 1,204 yen before tax. Aiya, the company behind Saijoen, sells a matcha butter sandwich box of 4 for 1,280 yen. Hoshino Seichaen sells its matcha yokan sticks in a box of 6 for 1,598 yen, with no tax wording. Nanaya is run by Marushichi Seicha, a Shizuoka tea company.
Staying in Tokyo? Our guide to where to buy matcha in Tokyo lists 15 shops and cafes from 7 tea brands in 5 areas.
Price per piece: what a box of matcha souvenirs costs in Japan
A box price alone hides the size. Of the 40 sweets priced with tax, 36 are sold by the piece. For those 36, one piece costs 70 to 456 yen, and the median is 190.3 yen. The chart shows the spread.
| Item | Value |
|---|---|
| Lowest per piece | 70 yen |
| Median per piece | 190.3 yen |
| Highest per piece | 456 yen |
Some sweets come in two sizes. Itohkyuemon’s matcha nama chocolate is 630 yen for 5 pieces and 1,393 yen for 16. Jugetsudo’s matcha financier is 1,500 yen for 5 and 3,000 yen for 10.
When you compare prices, look for 税込 (zeikomi), which means “tax included.” Shop prices for food such as sweets include 8% consumption tax. Tokyo Banana, for example, says its tax-included prices are its suggested retail price plus 8% consumption tax. Nanaya and Fukujuen print both numbers, so you can see the gap on the label.
Japan’s tax-free shopping changes on 1 November 2026; our tax-free shopping guide explains the new steps.
For the tea itself, see our report on how much matcha costs in Japan. It found a median of 125.1 yen per gram across 124 matcha at the same 15 brands.
Matcha sweets sold at Narita and Haneda airports
Two matcha sweets made with Itohkyuemon are sold at the Tokyo airports. Tokyo Banana, a Grapestone brand, makes both with the Uji tea house. The drawing below shows where each one is sold.
The first is the Itohkyuemon matcha cake. The Tokyo Banana official product page with Itohkyuemon prices it at 1,620 yen for 8 pieces and 2,376 yen for 12, with tax. Tokyo Banana adds 8% consumption tax to its suggested retail price to get these figures, and some department stores round the tax up.
The Grapestone official store finder lists the matcha cake at 13 shops. All 13 are inside Haneda Terminal 3 or Narita Airport. Only 2 of them are marked ゲート外, outside the gates, at Narita Terminal 1 and Narita Terminal 3. The other 11 are past security.
The second is the Itohkyuemon matcha chocolat sand. It costs 1,512 yen for 8 pieces and 2,268 yen for 12, with tax. The same store finder lists it at 11 shops, and every one is at Narita Airport. At Haneda, only the cake is listed.
Plan your airport time with our guides to Narita Airport and Haneda Airport. For Osaka, Fukujuen opened a shop at Kansai International Airport, according to a notice of 2 June 2026. Our Kansai Airport guide covers the trains into the city.
Matcha souvenirs FAQ
How much is matcha KitKat in Japan?
Nestlé Japan lists 4 matcha KitKats and shows no prices. Itohkyuemon’s online shop lists the Uji Matcha KitKat 10-piece box at 1,080 yen with tax. The listing was marked out of stock on 19 October 2026. The KitKat Gift Shops at Rinku, Namba Marui, Keio Shinjuku and Yokohama World Porters stock the regional series.
Which Japanese tea brands sell matcha sweets?
12 of 15 do: Marukyu Koyamaen, Nakamura Tokichi, Gion Tsujiri, Itohkyuemon, Fukujuen, THE MATCHA TOKYO, Tsuen, Jugetsudo, Saijoen, Hoshino Seichaen, Morihan and Nanaya. Ippodo, Kanbayashi Shunsho and Horii Shichimeien have no sweets section on their online shops.
How much do matcha sweets cost in Japan?
The 40 matcha sweets priced with tax cost 230 to 3,024 yen, with a median of 1,310 yen (checked 19 October 2026). By the piece, the 36 sold that way cost 70 to 456 yen, median 190.3 yen. Convenience stores sell matcha desserts too; our list of 7-Eleven Japan desserts includes matcha options, such as the matcha latte dessert with warabimochi.
Where can I buy matcha souvenirs in Kyoto?
At the tea houses’ own shops. Our guide to where to buy matcha in Kyoto lists 12 tea house shops in the city and 8 in Uji. Five near Kyoto Station sell matcha between 8:30 and 21:00.
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