How Much Does Matcha Cost in Japan? Prices at 15 Tea Brands
We took every price from the brands’ own online shops on 17 and 18 October 2026. For each matcha, we divided the listed price by its grams. Hojicha and matcha sold for cooking or baking are not in the count.
The same 15 brands and their 42 shops and cafes are in our matcha shops database. Five of them have their main stores in Uji: Horii Shichimeien, Itohkyuemon, Marukyu Koyamaen, Nakamura Tokichi and Tsuen.
Matcha prices by tin size: 20 g, 30 g and 40 g
Japanese tea shops list matcha by the tin, box or bag, with the weight in the product name.
Most of the 124 matcha come in 20 g, 30 g or 40 g. The table below gives the count, the price range and the median for each size.
| Size | Matcha counted | Price range | Median |
|---|---|---|---|
| 20 g | 56 | 864 to 21,600 yen | 2,862 yen |
| 30 g | 33 | 1,944 to 17,500 yen | 4,320 yen |
| 40 g | 18 | 864 to 43,200 yen | 4,104 yen |
The 20 g size is the most common: 56 of the 124 matcha come in it, and the median is 2,862 yen. At 30 g the median is 4,320 yen across 33 matcha.
The 40 g median of 4,104 yen is lower than the 30 g median. Some low-priced teas come in 40 g. Nanaya sells 楽々抹茶 40 g for 864 yen, and Gion Tsujiri sells 抹茶 梅の白 40 g for 1,296 yen.
The drawing shows the words for size and tax that you see in Japanese product names and on price tags. 缶入 (kan-iri) means in a tin, 箱 (hako) means box and 袋 (fukuro) means bag, so 20g缶入 is a 20 g tin.
Some brands sell the same tea in several sizes. Fukujuen official online shop matcha list sells 石臼挽き抹茶 白 at 4,320 yen for 40 g, 10,260 yen for 100 g and 19,440 yen for 200 g. The 100 g and 200 g prices are marked as including tax. The 40 g price has no tax wording.
Jugetsudo official online shop matcha list also sells refill packs. 抹茶 キュヴェ あさひ is 9,950 yen in a 20 g tin with a box and 7,950 yen as a 20 g refill pack. 抹茶 円光 is 7,250 yen in the tin and 5,250 yen as a refill.
Across the three sizes, a 20 g tin runs from 864 yen at Ippodo and Morihan to 21,600 yen for Marukyu Koyamaen’s 抹茶 天授. At 40 g the top price is 43,200 yen.
Price per gram at 15 Japanese tea brands
One brand may sell 20 g boxes while another sells 30 g tins. Price per gram puts them side by side.
The table lists each brand’s median price per gram, from high to low. The last column shows how many of its matcha we counted.
| Brand | Median per gram | Matcha counted |
|---|---|---|
| Itohkyuemon | 297 yen | 5 |
| Horii Shichimeien | 216 yen | 7 |
| THE MATCHA TOKYO | 200 yen | 4 |
| Jugetsudo | 195 yen | 12 |
| Nakamura Tokichi | 185.3 yen | 12 |
| Fukujuen | 178.2 yen | 12 |
| Tsuen | 144 yen | 9 |
| Ippodo | 124.2 yen | 11 |
| Saijoen | 118.8 yen | 1 |
| Morihan | 111.6 yen | 12 |
| Marukyu Koyamaen | 110.7 yen | 12 |
| Gion Tsujiri | 100.5 yen | 6 |
| Hoshino Seichaen | 97.2 yen | 8 |
| Kanbayashi Shunsho | 94.5 yen | 8 |
| Nanaya | 65 yen | 5 |
Itohkyuemon is at the top with a median of 297 yen per gram across 5 matcha. Nanaya is at the bottom with 65 yen across 5. Ippodo sits at 124.2 yen, close to the overall median of 125.1 yen.
A brand’s median depends on what it sells. Saijoen has only 1 matcha with a size in grams, so its 118.8 yen is a single price. Jugetsudo, Nakamura Tokichi, Fukujuen, Morihan and Marukyu Koyamaen each have 12 matcha counted, so their medians are steadier.
Seven of these brands have their own page in our database: Ippodo Tea, Marukyu Koyamaen, Nakamura Tokichi Honten, Gion Tsujiri, Itohkyuemon, Fukujuen and THE MATCHA TOKYO.
Nakamura Tokichi and Itohkyuemon both have a shop by Byodoin in Uji. Their hours and nearest stations are in the database.
The cheapest and the most expensive matcha per gram
The biggest of the four price bands is the top one: 45 of the 124 matcha cost 200 yen or more per gram.
The lookup sorts all 124 matcha into four price bands. 12 cost under 50 yen per gram, 34 cost 50 to 99.9 yen, and 33 cost 100 to 199.9 yen. The median of all 124 is 125.1 yen.
The cheapest gram on our list is Jugetsudo’s 抹茶 富士の春 in a 300 g tin. It costs 4,480 yen with tax, or 14.9 yen per gram.
The most expensive gram is Marukyu Koyamaen’s 抹茶 天授 in a 20 g tin. It costs 21,600 yen, or 1,080 yen per gram. The Marukyu Koyamaen official online shop matcha catalogue does not say whether its prices include tax.
Each brand has a wide spread of its own. Here are four examples.
- Ippodo: 初昔 20 g at 864 yen is 43.2 yen per gram, and 閑坐 20 g at 16,200 yen is 810 yen.
- Nakamura Tokichi: 浮島の白 30 g at 1,980 yen is 66 yen per gram, and 初昔 30 g at 17,500 yen is 583.3 yen.
- Gion Tsujiri: 梅の白 40 g at 1,296 yen is 32.4 yen per gram, and 建都の昔 40 g at 9,180 yen is 229.5 yen.
- Morihan: 上別儀 20 g at 864 yen is 43.2 yen per gram, and 德昔 30 g at 9,720 yen is 324 yen.
All four brands mark these prices as including tax. Note that one tea name can mean very different prices. 初昔 (Hatsu-mukashi) is 864 yen for 20 g at Ippodo. At Nakamura Tokichi Honten official online shop matcha list, a 30 g tin of 初昔 is 17,500 yen.
A tin is not the only way to pay for matcha. Want it whisked in front of you? Our tea ceremony price list puts the median at 3,731 yen per 45 minutes across 38 plans.
Usucha, koicha and matcha for cooking
Some shops label a matcha as usucha (thin tea) or koicha (thick tea). We used these labels only where the shop itself gave one.
- Usucha: 8 matcha at 5 brands, median 93.2 yen per gram.
- Koicha: 5 matcha at 2 brands, median 162 yen per gram.
- Cooking or baking: 4 matcha at 3 brands, median 32.3 yen per gram.
Most matcha carry neither label. The usucha and koicha medians cover only the labelled teas, so the groups are small.
Kanbayashi Shunsho shows how the labels look. Its 御薄茶 万代昔 (usucha) 40 g tin is 1,944 yen, and its 御濃茶 初昔 (koicha) 20 g tin is 4,320 yen. Saijoen marks its 粋 (SUI) 20 g tin with [薄茶], the word for usucha, at 2,376 yen.
Cooking matcha sits outside our main count, at a median of 32.3 yen per gram. At Itohkyuemon official online shop Uji matcha list, a お徳用抹茶 100 g bag for sweets and cooking is 3,218 yen with tax. The shop page shows a selling period for it that ends on 18 November 2026.
Is matcha cheaper in Japan? Ippodo’s prices at home and abroad
Is matcha cheaper in Japan? At Ippodo, the tea costs the same before tax. In Japan you pay the 8% consumption tax on top, and from the Global Online Shop you pay shipping and your country’s import taxes instead.
We checked all 11 Ippodo matcha sold in a 20 g box. On Ippodo Tea official online shop matcha list, each price includes 8% tax. On Ippodo Tea Global Online Shop matcha list, the same teas are listed in yen before tax.
| Tea | Japan (with tax) | Global Online Shop (before tax) |
|---|---|---|
| Kanza (閑坐) | 16,200 yen | 15,000 yen |
| Kuon (久遠) | 9,720 yen | 9,000 yen |
| Ummon-no-mukashi (雲門の昔) | 5,400 yen | 5,000 yen |
| Shoin-no-mukashi (松韻の昔) | 4,320 yen | 4,000 yen |
| Sayaka-no-mukashi (明昔) | 3,024 yen | 2,800 yen |
| Tsukikage (月影), autumn only | 2,484 yen | 2,300 yen |
| Kan-no-shiro (関の白) | 2,160 yen | 2,000 yen |
| Organic Matcha (オーガニック抹茶) | 1,944 yen | 1,800 yen |
| Ikuyo-no-mukashi (幾世の昔) | 1,512 yen | 1,400 yen |
| Wakaki-shiro (若き白) | 1,080 yen | 1,000 yen |
| Hatsu-mukashi (初昔) | 864 yen | 800 yen |
Every pair in the table works the same way. Hatsu-mukashi (初昔) is 864 yen in Japan and 800 yen on the Global Online Shop. Kanza (閑坐) is 16,200 yen in Japan and 15,000 yen overseas.
The three steps in the drawing follow Hatsu-mukashi. Start with 800 yen before tax, multiply by 1.08, and you get the 864 yen Japanese price. The Global Online Shop price does not include shipping or the import taxes of your country.
So buying in person in Kyoto or Tokyo means paying the 8% tax instead of shipping and import taxes. Ippodo has 3 shops in our list: the Kyoto main store, Aoyama and the Shin-Marunouchi Building.
The Global Online Shop also raised these 11 teas on 1 October 2026, by 17 to 50 percent. Hatsu-mukashi went from 600 to 800 yen before tax, and Kanza from 10,000 to 15,000 yen.
Price changes in 2025 and 2026
Matcha prices in Japan moved several times in 2025 and 2026. The prices in this article are from October 2026.
These are the price notices on the brands’ own sites, in date order:
- Kanbayashi Shunsho, 1 August 2025: raised matcha prices at its shops.
- Ippodo, October 2025: raised matcha prices and changed matcha product specifications.
- Fukujuen, 10 October 2025: its global shop shows a matcha price revision notice with this date.
- Hoshino Seichaen, July 2026: has revised prices since then, mainly of matcha.
- Saijoen, 1 August 2026: new prices for all matcha, announced on 8 July 2026.
- Nakamura Tokichi, 1 September 2026: some prices went up, announced on 18 August 2026.
- Ippodo, 1 October 2026: Hatsu-mukashi 20 g went from 648 to 864 yen with tax.
- Fukujuen, 1 November 2026: the new list covers 14 teas such as sencha and hojicha, and no matcha.
Ippodo’s notice of 1 September 2026 covers changes in October and November 2026. You can read it on Ippodo Tea October and November 2026 price revision notice. The same change took Kanza 20 g from 10,800 to 16,200 yen with tax.
6 of the 15 brands show a limit on online matcha orders. The limits table in our matcha shops database gives each brand’s rule.
Tax, shop prices and how we counted
We counted 124 matcha at 15 brands. For each one we divided the listed price by the grams on the label. Hojicha and matcha sold for cooking or baking are left out of the 125.1 yen median.
12 of the 15 brands mark their prices as including tax. Hoshino Seichaen, Marukyu Koyamaen and THE MATCHA TOKYO do not say whether their prices include tax. We use their prices as listed, and we do not add or remove tax.
On a shop page or price tag, look for two words. 税込 (zeikomi) means tax included, and 税抜 (zeinuki) means before tax. Fukujuen shows both: 寿の白 20 g is 1,296 yen, with 税抜 1,200 yen beside it.
All prices here come from online shops. A price in a shop in Kyoto or Tokyo can differ, so check the tag before you pay.
Some tea houses, Itohkyuemon among them, offer tax-free shopping to visitors. Our tax-free shopping guide explains who can use it and how.
Matcha is a powder, so it does not count as a liquid in your carry-on bag. Our page on powders on the plane covers the rules for flying home.
FAQ
How much does matcha cost in Japan?
A median of 125.1 yen per gram across 124 matcha at 15 tea brands’ online shops, checked 17 and 18 October 2026. A 20 g tin or box, the most common size, has a median of 2,862 yen. The cheapest 20 g matcha we found cost 864 yen.
Is matcha cheaper in Japan than overseas?
At Ippodo, the tea costs the same before tax. The Global Online Shop lists the Japanese price without the 8% consumption tax. Buying from abroad adds shipping and your country’s import taxes, and buying in Japan adds the 8% tax.
What is the cheapest matcha at Japanese tea shops?
Per gram, it is Jugetsudo’s 富士の春 in a 300 g tin, at 4,480 yen with tax or 14.9 yen per gram. In a small size, Ippodo’s 初昔 20 g box and Morihan’s 上別儀 20 g bag both cost 864 yen with tax.
Do matcha prices in Japan include tax?
Usually yes. 12 of the 15 brands mark their prices as including tax, often with the word 税込. Hoshino Seichaen, Marukyu Koyamaen and THE MATCHA TOKYO do not say either way.
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